What is Search Engine Optimization (SEO) and why is it important for every business?

A Beginner’s Guide to SEO – Part 1

What is Search Engine Optimization (SEO) and why is it important for every business?

A Beginner’s Guide to SEO – Part 1

The Role of the Search Engine

Search engines like Google, Yahoo, and Bing are crucial tools to access specific information in the vastness of the internet. They are designed crawl each site, following link after to link to build a comprehensive index of what is included on every page. When you begin a search, these search engines instantly analyze billions of pages and display them on the Search Engine Results Pages (SERPs), all of the results that are relevant your query. Depending on your search, there may be thousands, millions, or even billions of “relevant” results. The higher on the list of results, the more likely a user will click on it.

Why are some results listed higher than others?

Search engines do not only produce a list of relevant pages— they use complex algorithms to determine each result’s popularity, or authority. They rank the relevant results using a combination of data and indicators that communicate what your site is about.

Are there changes I can make to make my site rank higher?

Absolutely—that’s exactly what Search Engine Optimization (SEO) is. It is all of the various methods of designing and updating your webpages in a way that ranks them higher in organic searches, dramatically increasing the likelihood that potential customers will find your site.

Is SEO worth the effort?

The sheer volume of statistics on search-engine use is staggering. Here are some that you need to know.

Analyses have shown that the 91.5% of the average traffic share is generated by the sites that are listed on the first Google result page, with nearly a third of that traffic being attributed to the number one result (chitka.com).

Takeaway: The higher your site appears on SERPs, the more visitors you’ll get.

More than half of all website traffic comes from organic search, while only a tenth comes from paid search (brightedge.com).

Takeaway: Users don’t trust paid search results nearly as much as organic ones

Eighteen percent of local smartphone searches lead to a purchase within one day (Google/Ipsos MediaCT/ Purchased).

Takeaway: Results can be immediate.

Eighty-eight percent of users search on a smartphone, and 84% search on a computer or tablet (Google/Ipsos MediaCT/Purchased).

Takeaway: Your site must be mobile-friendly and desktop friendly.

Four out of five consumers use search engines to find local information. (Google/Ipsos MediaCT/ Purchased).

Takeaway: Consumers using search engines want to find you. Make sure they can.

Over 40% of revenue is captured by organic search engine traffic (brightedge.com).

Takeaway: If you’re not incorporating SEO into your marketing strategy, you’re missing out.

Let us know how we can help!

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