For search engine bots to crawl your webpages effectively and add them to their indexes, you need to direct them to the pages you want displayed. This is done through robots.txt files, a communication tool that tells search engine bots which pages to crawl.

If you do not want particular pages to show in search result—perhaps they are private, outdated, or unfinished—this code will tell search engines not to index them. Only direct the search engine bots to the helpful, content-loaded pages that you want visitors to find.

Does your web page load quickly? Google’s main goal is to provide the information a user is seeking as quickly as possible. Therefore, one of the highest- ranking factors in search results is page-load time. Visitors are unlikely to stay on a page that doesn’t load in less than four seconds. There are many factors that contribute to page-loading speed. Consider researching the following methods to decrease loading speed: