Technical Aspects of SEO

A Beginner’s Guide to SEO – Part 4

Technical Aspects of SEO

A Beginner’s Guide to SEO – Part 4


For search engine bots to crawl your webpages effectively and add them to their indexes, you need to direct them to the pages you want displayed. This is done through robots.txt files, a communication tool that tells search engine bots which pages to crawl.

If you do not want particular pages to show in search result—perhaps they are private, outdated, or unfinished—this code will tell search engines not to index them. Only direct the search engine bots to the helpful, content-loaded pages that you want visitors to find.

Speed and Security

Does your web page load quickly? Google’s main goal is to provide the information a user is seeking as quickly as possible. Therefore, one of the highest- ranking factors in search results is page-load time. Visitors are unlikely to stay on a page that doesn’t load in less than four seconds. There are many factors that contribute to page-loading speed. Consider researching the following methods to decrease loading speed:

  1. Upgrade to VPS or dedicated hosting
  2. Lower image size/resolution as much as possible
  3. Use plugins sparingly, updating them constantly
  4. Enable caching
  5. Keep outbound scripts to a minimum
  6. Take advantage of “minifying” tools

Also, how secure is your site? Does it have an enabled SSL? If not, the page may be marked as unsecured and will be penalized by search engines, perhaps even blocking traffic from your site entirely.

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