On-Page SEO: Changes to Your Website

A Beginner’s Guide to SEO – Part 3

On-Page SEO: Changes to Your Website

A Beginner’s Guide to SEO – Part 3

Optimizing your website to increase its relevancy and popularity is crucial. Begin with making changes on the web page itself, or as it is aptly called, on-page SEO. Below are the most important on-page changes you can make to optimize it for search engines.

Title Tag

The first thing users will see on SERPs when they conduct a search is the title tag (or meta-title), the title of the web page that appears as a clickable link. Usually 55 characters or less, an optimized title tag has the most important information first and includes a brief overview of what that web page offers.

Each page of a website should have a unique title that includes the chosen keyword or phrase. Also, be sure to optimize each page for a different keyword or keyword variation—search engines penalize for duplicated content.

Change this…

There’s no time like the present to start thinking about lawn care.

Keywords “lawn care” are buried near the end Title tag is too long

… to this!

Lawn Care Basics: Tips from XYZ Company

Keywords “lawn care” are first Title tag is succinct

Meta Tags

Directly below the title tag, the meta-description offers a 300-or-less character description of the web page. Similar to the title tag, you want to front-load your keywords while also inspiring visitors to check out your website. Avoid keyword loading: using too many keywords in the meta- tags will only confuse search engines, detracting from your site’s relevance. Choose your keywords carefully.

Change this…

Have you been hoping to craft and design a dream home? Access our down- and-dirty DIY tips, home décor pieces, and our ultimate home-renovation guide to find all the tools and resources you’ll ever need in this one-stop, online shop.

Too many keywords—craft, design, home, DIY, home renovation, tools

Keywords are buried in long description

… to this!

Get inspired to decorate your dream home with our expert tips and recommendations.

Carefully selected keywords— decorate, home, tips

Keywords are set further forward in a short description


Like in the title tag and meta-description, search engines analyze your content for keywords to determine relevancy. Be sure to include your keywords in the first 100 words of the article to increase its relevancy.

Search engines also crawl h- tags, or headers. Websites use these to call out important information, breaking up content into scannable chunks.The H1 tag is the title of your page and should only be used one time. H2 and H3 tags generally break up your paragraphs. Bots scan these to help them understand the information on your page.

The key to optimizing H-tags is to use the keyword as close to the beginning of the tag as possible and to prioritize your headings to help your user find the information they are seeking. Remember that search engines also rank by popularity. If you can increase the dwell time, or the average amount of time visitors spend on a page, your page’s popularity will increase.

Do that by making longer content, adding high- interest visuals, and adding videos. The more relevant information you can include to keep visitors interested, the better. Also, improve the User Experience (UX)—a user-friendly site will keep visitors interested longer.

Make the content easily scannable. Include a sitemap to outline all the pages on your site, making it easier for visitors—and search engines—to navigate. Finally, make sure your website is mobile friendly, rendering properly on any device.

Change this…

A short and sweet paragraph to get your point across.

… to this!

Engaging, in-depth content broken into logical, easy-to-find sections, filled with multimedia and links to other helpful content.

Asset Optimization

Optimize every image, video, or attachment on each page. There are three ways to optimize: Every attachment you upload to your page should include your target keyword, every image should be reduced in size to avoid slowing down page-load times, and every image’s alt-tags should also include your target keyword.

Change this…

image42_6-17-18_golde nRetrieverEating.jpg

Image name is descriptive, but does not include target keywords

… to this!

healthy_dog_food_gold enRetriever.jpg

Image name includes target keywords “healthy” and “dog food”

Let us know how we can help!

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