How to Evaluate Your Current Website?

A Guide to Redesigning Your Website – Part 2

How to Evaluate Your Current Website?

A Guide to Redesigning Your Website – Part 2

Is it mobile phone friendly?

More and more web traffic is coming from mobile devices. Optimizing your website for mobile is crucial to capturing valuable traffic. A responsive website design means the site’s layout adapts to a variety of screen sizes, including the small screens on mobile phones. Having a responsive web site will give you a better search ranking and much better mobile user experience. A site that supports fast page loading also has a positive effect on mobile phone user experience.

Is it optimized for search engines?

Most web users use a search engine to find any site they are looking for, which is why it is so important to optimize your site for Google. This can be done in a variety of ways including better page titles, headings, and meta descriptions. Missing, confusing or long page titles that repeat keywords will have a negative affect on your site’s ability to communicate with search engines. Page titles should be no longer than 70 characters in length.

The title tag is used by search engines to display search results. It’s also one of the most important factors for Google to decide what the topic of a page is which affects your ranking. Meta descriptions should be 300 characters or less and should be relevant to the page they are on. Headings are important to web users because they help break up a text. This is why SEO experts recommend using headings and sub-headings within your text.

A site map will provide users with easier navigation, and Google is interested in displaying only the best sites to their users. This is why adding a site map will improve your search ranking.

Is it secure?

Having an SSL (Standard Security Technology) certificate makes your website more secure by encrypting data that users send to your site. This makes users feel more secure and greatly reduces the likelihood that their personal information will be compromised. In addition, Google now flags all websites that do not have an SSL certificate due to internet security issues.

Does it load quickly?

Speed performance is crucial to building user traffic which leads to increased revenue. Keeping your average page size small will ensure that each page loads quickly. This matters because most web users will not wait beyond a 2 second load time.

HTTP page requests should not exceed 30. The number of HTTP requests your web page requires affects page load time, which ultimately influences user experience, bounce rate, and other key metrics.

Slow page loading will also have a negative affect your site’s Google ranking and mobile user experience. A website that supports browser caching will allow frequently used content to store in users’ system cache to speed up page load time. Also, reduce page redirects, because a redirect will double a page’s load time. Compression and render blocking is critical for optimizing page load performance.

Images and code need to be as streamlined as possible to ensure high search ranking as well as optimal user experience across mobile devices.

Is it on-brand?

Your website should show continuity in its voice, site architecture, and design with the rest of your brand. A well- developed value proposition, call(s)-to-action, and all of the other parts and pieces of verbal and visual communications will set the stage for a consistent and engaging customer journey.

Competitor Analysis & Benchmarking

1. Try to get a feel for the types of websites that your competitors have.

Then, as objectively as possible, ask yourself: is your website different in a good way or a bad way? Looking at your competition will give you an idea of what your customers’ options are when they are in the market to buy.

2. List features that you think are clever.

Once you get an idea of how your site sits next to the rest of your competition, start listing features and aspects of their designs that stand out as good and useful for visitors to the site. Observe the look and feel of other sites, even websites that are not necessarily competitors, but might be in a similar industry. A website that looks beautiful and designerly will simply be more engaging to visitors than one that is not.

3. The look and feel of your website gives visitors a first impression of your brand.

When a web user types in a search query on Google, it is important for your site to be presentable when it shows up in search results. Most search engine users will check out a couple of sites for any given query. How does your site look compared to others?

While you don’t want to be just like your competition, you do want to represent yourself accurately. If the impression you give is that you are ignorant of certain aspects of fashion, design, culture, et cetera, it could communicate the wrong kind of message to the very people that you’re trying to attract.

What this means is that your web site’s look and feel is important. Design is an opportunity to interest people and keeping up with conventions is an important part of communication.

Let us know how we can help!

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