Enabling Users to Find What They’re Looking for

A Guide to Redesigning Your Website – Part 3

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Why Should You Redesign Your Website?

A Guide to Redesigning Your Website – Part 3

hero design x

Reduce text and break it up into smaller chunks with an interesting visual hierarchy.

Writing content for websites is different than other media. Web users are in a hurry to navigate through the site and expect information to be easy to consume. With this in mind, keep the content on the main pages broken down into smaller chunks of copy.

Simplify, simplify, simplify.

People nowadays are inundated with tech, interfaces, buttons, etc on their devices and screens. A simplified, minimal visual design, and easy-to-understand navigation goes a long way to most web users. Typographical hierarchy provides visual and linkable cues for easy navigation.

Empower user navigation with a well-developed interaction design.

Websites are interactive. This means that when you present content using the web medium, power is given to the user to navigate through content where they want and when they want. The most successfully designed sites empower the user to do so without causing confusion or frustration.

Because of this interactivity, website users are able to access information exponentially more readily than if they were to speak to some one face to face, listen to a presentation, or read a book. Website design that is most effective capitalizes on these unique aspects of the medium and are thoughtfully designed with the user’s needs in top priority.

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A “hero graphic” at the top of the page creates an eye-catching statement.

A widely-used magic formula includes a “hero” graphic at the top of the web page with a short value statement, set in a large font, and a call-to-action button. This distills the essence of the page down to a single directive, allowing the user to know what the point is of the page right away.

Customer Testimonials.

Modern websites often display testimonials from customers to show product or service credibility and social proof.

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Value proposition high up on the home page.

80% of all websites have a strong value proposition at the top of the home page.

Consistency and standards

Consistent design is intuitive design. Consistency is one of the strongest contributors to usability and learnability. The same colors, fonts, and icons should be present throughout your website. The behavior of interface controls, such as buttons and menu items, should not change from page to page.

Aesthetic and minimalist design

Keep clutter to a minimum. All unnecessary information competes for the user’s limited attentional resources, which could inhibit user’s memory retrieval of relevant information. Therefore, the display must be reduced to only the necessary components for the current tasks, whilst providing clearly visible and unambiguous means of navigating to other content.

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