Common Web Terms


CSS (Cascading style sheets)

CSS is a web language that allows stylistic elements to be applied to HTML without editing them into the HTML itself.

Content management system (CMS)

A CMS is an integrated set of tools and strategies for developing and delivering content over the internet.

Content revisions

A series of edits that are made to text, media, or graphics on a website.


Domain Name

The address where Internet users can access your website.

Domain Registrar

A domain name registrar is a company that manages the reservation of Internet domain names.


Hero (header) image

This is a full screen image on a website that resembles a cover photo.

Hosting (web hosting)

This is a service provided by hosting companies that stores pages on a server. A web hosting company is responsible for delivering the files of a website to a visitor as soon as a browser makes a request by typing in a domain name.

HTML (Hypertext markup language)

HTML is the standard markup language for creating web pages and web applications.



A permanent link uses a URL to link to a web page or blog entry.


A plugin is a miniature program that can be added to a WordPress website to give it additional desirable functionality.


Responsive design

A responsive design is one that alters the way website information is displayed based on the size of the device detected. This ensures that a site that looks good on a desktop computer will also look good on a tablet or smartphone.


Search engine optimization (SEO)

SEO is a set of best practices intended to make websites as appealing as possible to search engines in the hopes of scoring high rankings within the search engine results.

Secure socket layer (SSL)

SSL is the security protocol that allows websites to load over HTTPS and be trusted by web browsers. The benefit of this, is that traffic between a website visitor and a website server is encrypted. This prevents sensitive information like passwords and credit card information from being intercepted over a website user’s network.



A WordPress theme (or “skin”) is a design file that customizes the look and feel of a WordPress site without affecting all of the underlying content. Free and paid WordPress themes are available through both WordPress and third-party developers.


User experience (UX)

This refers to the general experience a user has when visiting a website.

User Interface

Visual part of computer application or operating system through which a user interacts with a computer or a software.



Widgets allow WordPress users to add content blocks to the widget areas built into their theme or plugins. The WordPress sidebar is one place where widgets are commonly added to manage post lists, page lists, word clouds, and other features.


A two-dimensional illustration of a page’s interface that specifically focuses on space allocation and prioritization of content, functionalities available, and intended behaviors. For these reasons, wireframes typically do not include any styling, color, or graphics.


WordPress is an online, open source website creation tool written in PHP. WordPress powers 32.3% of websites on the internet.