This project was a collaboration with our friends at Refinery Creative. AREA, needed to create a sophisticated, modern and functional website that caters to the luxury real estate market. Our client needed to display HiCentral MLS information on their site and needed custom search functionalities and tools. The overall design of the site needed to be sophisticated, and simple in order to maintain AREA’s luxury brand presence.
In collaboration with Refinery Creative, we carefully considered the layout, aesthetic design, and functionality in order to create an effective atmosphere. The user experiences was intentionally crafted to encourage user interaction and leave a positive “digital first impression” on our client’s users. We also considered color and space to achieve a sense of timelessness and elegance. All while ensuring that the important MLS functionality worked properly across all platforms.