15 Facebook Hacks for Beginners – Part 3

15 Facebook Hacks for Beginners – Part 3

This is Part 3 of our  “15 Facebook Hacks for Beginners” guide. If you haven’t already, please check out Part 1 and Part 2.

11. The Boosted Post

One way to begin advertising is to use the “boost post” feature. You simply add a budget that you are willing to spend to reach the desired reach for your post. This is type of ad is called “pay-per- engagement”. While this is a nice way to get more exposure for your brand, you will need a deeper ad strategy to achieve sales and conversions.

12. Add The Facebook Pixel

Facebook offers a tool that will allow you to stay in front of people who have visited your website. The Facebook Pixel is a simple code that can be added to your website that communicates with your Facebook page. When a visitor spends times on a page on your website or landing page, Facebook takes note of their visit and creates an audience for you. This audience can then be selected to send more personalized messages to.

13. Use Audience Targeting

Data is one of the most valuable tools that Facebook offers. The platform is continuously collecting information about their users and that information
can then be used to target your ads to the people who are most likely to take an action. You can choose who will see your ad and how much you are willing to spend to attract new business. As you develop your ad, you can tell Facebook what your intent with the ad is. Are you trying to drive traffic to a website, collect user’s information, or generate conversions. Each option tells Facebook to optimize the ads for the specific end goal.

14. Lead Forms

Lead ads are forms inside the Facebook platform that keep the visitor right in the Facebook feed and pre-fills their contact information when they are interested in learning more about your product or service. This type of ad makes it easy for the user to show their interest and also for you as the business to collect their information and follow up. Another great benefit of lead forms is that they do not require an external website or landing page, so you don’t have the added burden of designing a webpage for your campaign.

15. Messenger Ads

Another great advertising feature is the messenger ad. Consumerswant information quickly and without calling businesses and weeding through their phone options. Messenger ads allow interested viewers to message you their questions or concerns and have them answered rapidly and on their schedule. Using messenger ads allows you to quickly open the lines of communication and begin building trust.

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